Sassoon Online

For over 40 years, International Creative Director Mark Hayes has been inspiring hairdressers with his passionate approach and his technical expertise. Mark’s signature style - a series of pared-down looks reflecting his love of modernist art and architecture - puts him at the forefront of global hair design, taking him all over the world coaching, teaching and inspiring.

Mark’s yearly schedule revolves around developing the seasonal collections and leading the worldwide demand for Sassoon Hair Design. As he puts it, "I take great pride in continuing the Sassoon legacy. My goal is to give more people more creative opportunities more of the time. It has been an incredible journey so far”.

Our UK Assistant Academy Creative Director, Danielle leads the Academy Team teaching students of all levels.

Her journey with Sassoon began at the Covent Garden Salon in 1988 where she worked as an assistant. Once fully qualified, she transferred to the Manchester Salon, building a clientele of 90’s popstars and TV celebrities.

After directing the Manchester School, Danielle returned to London in 1993 as an instructor at the London Academy. Since then, Danielles captivating personality has encouraged a loyal international following as well as contributing significantly to the Academy Collections.

Danielle was appointed UK Assistant Academy Creative Director in March 2017.

Our UK Assistant Salon Creative Director, Gareth is responsible for leading the creative direction of all UK Salons.

Gareth joining Sassoon the Leeds salon in 1994 and was promoted to Senior Creative Director based in his excellent communication skills, modern, personal style and innovative work.

Gareth has enthusiastically represented Sassoon with in Australia, Japan, Brazil, Scandinavia, Russia, Spain, Italy, and Belgium. He has also presented at as a guest instructor at the Sassoon Academy in London as well as Salon International, The Alternative Hair Show and Fellowship Masterclasses in the UK and Europe.

Gareth was appointed UK Assistant Salon Creative Director in 2017.

Silvia first fell in love with Sassoon back in the early ‘90s after finding herself drawn to the innovative presentations at the Alternative Hair Show. Silvia began her Sassoon journey eight years later where, upon qualifying she began her teaching career at the London Academy.

Silvia’s flair, passion and drive resulted in her being awarded the position of Creative Director in 2005 and subsequently Senior Creative Director in 2013. Silvia is based at the London Academy where she has a faithful following of international guests and regularly contributes key looks to world renowned Sassoon Collections.

Her role has taken her worldwide for industry shows and seminars, Russia for Trend Vision, Australia for Hair Expo and Taiwan for Wella, and regularly travels to Europe to promote Sassoon collections and participates in live demonstrations at high profile shows such as Salon International and events including London Fashion Week as a vital member of the Creative Team.

Caroline’s career with Sassoon began at the age of 15 when she joined the Apprenticeship Programme following a chance encounter at a Careers Convention.

During her training, Caroline soon realised that her true passion was in colour and credits UK Colour Director, Edward Darley, Tracey Hayes and Julianne O’Brien for each giving her a different take on colour and encouraging her to develop her unique talent.

On completion of her Apprenticeship, Caroline joined the London Academy as a Colouring Instructor and now holds the coveted position of Senior Colour Director. Caroline has developed a reputation as a Master Colourist with her finger on fashion's pulse and frequently travels across the world with Sassoon, working alongside the International Creative Team on a wide range of seminars and shows.

Daniel’s career with Sassoon began at the age of 19 when he joined the London Academy as a student on the Diploma course before taking a couple of years out to travel the world and explore different cultures. Daniel returned to Sassoon as a Varderer at the Covent Garden Salon before qualifying as a Creative Cutter and joining the London Academy a year later as a Cutting Instructor.

Since then Daniel’s career has taken off and his passion, dedication and drive have seen him promoted to the position of Creative Director, as well as taking him to worldwide destinations such as Russia, Finland, Belgium and Brazil where his natural passion and cutting edge flair has endeared him to his international audience.

In such a short space of time, Daniel has contributed enormously to the Sassoon Academy Collections and has also had his work featured in fashion editorials for an array of leading titles as well being responsible for styling the hair at hugely influential shows during Men’s London Fashion Week.