HOW IT WORKS

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INTERNATIONAL CREATIVE TEAM

INTERNATIONAL CREATIVE DIRECTOR

MARK HAYES

For over 40 years, International Creative Director Mark Hayes has been inspiring hairdressers with his passionate approach and his technical expertise. Mark’s signature style - a series of pared-down looks reflecting his love of modernist art and architecture - puts him at the forefront of global hair design, taking him all over the world coaching, teaching and inspiring.

Mark’s yearly schedule revolves around developing the seasonal collections and leading the worldwide demand for Sassoon Hair Design. As he puts it, "I take great pride in continuing the Sassoon legacy. My goal is to give more people more creative opportunities more of the time. It has been an incredible journey so far”.

UK COLOUR DIRECTOR

EDWARD DARLEY

Edward’s career began with completing the in-depth Sassoon training programme in the Leeds salon. He then developed a devoted clientele, propelling his career forward at remarkable speed, where his natural flair for teaching made him an obvious choice for the Academy in London. In 2006 he was promoted to UK Colour Director, which sees him maintaining Sassoon standard in all of the UK Salons and Academies.

He regularly travels the world as a member of the International Creative Team, presenting shows, seminars and workshops, as well as working closely alongside Mark Hayes, International Creative Director to develop the key trends fo the Sassoon Academy and Salon collections. Edward was awarded the coveted accolade of fellowship Hairdresser of the Year 2016.

SENIOR CREATIVE DIRECTOR

DANIEL MCCOURT

Daniel’s career with Sassoon began at the age of 19 when he joined the London Academy as a student on the Diploma course before taking a couple of years out to travel the world and explore different cultures. Daniel returned to Sassoon as a Varderer at the Covent Garden Salon before qualifying as a Creative Cutter and joining the London Academy a year later as a Cutting Instructor.

Since then Daniel’s career has taken off and his passion, dedication and drive have seen him promoted to the position of Creative Director, as well as taking him to worldwide destinations such as Russia, Finland, Belgium and Brazil where his natural passion and cutting edge flair has endeared him to his international audience.

In such a short space of time, Daniel has contributed enormously to the Sassoon Academy Collections and has also had his work featured in fashion editorials for an array of leading titles as well being responsible for styling the hair at hugely influential shows during Men’s London Fashion Week.

UK ASSISTANT ACADEMY CREATIVE DIRECTOR

DANIELLE HARVEY

Our UK Assistant Academy Creative Director, Danielle leads the Academy Team teaching students of all levels.

Her journey with Sassoon began at the Covent Garden Salon in 1988 where she worked as an assistant. Once fully qualified, she transferred to the Manchester Salon, building a clientele of 90’s popstars and TV celebrities.

After directing the Manchester School, Danielle returned to London in 1993 as an instructor at the London Academy. Since then, Danielles captivating personality has encouraged a loyal international following as well as contributing significantly to the Academy Collections.

Danielle was appointed UK Assistant Academy Creative Director in March 2017.

SENIOR CREATIVE DIRECTOR

SILVIA SALERNO

Silvia first fell in love with Sassoon back in the early ‘90s after finding herself drawn to the innovative presentations at the Alternative Hair Show. Silvia began her Sassoon journey eight years later where, upon qualifying she began her teaching career at the London Academy.

Silvia’s flair, passion and drive resulted in her being awarded the position of Creative Director in 2005 and subsequently Senior Creative Director in 2013. Silvia is based at the London Academy where she has a faithful following of international guests and regularly contributes key looks to world renowned Sassoon Collections.

Her role has taken her worldwide for industry shows and seminars, Russia for Trend Vision, Australia for Hair Expo and Taiwan for Wella, and regularly travels to Europe to promote Sassoon collections and participates in live demonstrations at high profile shows such as Salon International and events including London Fashion Week as a vital member of the Creative Team.

SENIOR CREATIVE DIRECTOR

DAMIEN PEERS

Damien started his journey with Sassoon in 1989; upon qualifying he commenced teaching at the London Academy and quickly became an integral member of the team, fulfilling a varied role as an Instructor and also working in the Munich, Hamburg, Glasgow and Manchester salons.

As well as leading the Academy team in his position as Senior Creative Director, Damien has travelled globally with the International Creative Team, leading the team and delivering shows and seminars to thousands of hairdressers around the world. He also plays an important role in directing the Sassoon Creative Team at high profile runway shows during London Fashion Week, most recently at the Xander Zhou SS13 Men’s Collection.

SENIOR COLOUR DIRECTOR

CAROLINE SPENCER

Caroline’s career with Sassoon began at the age of 15 when she joined the Apprenticeship Programme following a chance encounter at a Careers Convention.

During her training, Caroline soon realised that her true passion was in colour and credits UK Colour Director, Edward Darley, Tracey Hayes and Julianne O’Brien for each giving her a different take on colour and encouraging her to develop her unique talent.

On completion of her Apprenticeship, Caroline joined the London Academy as a Colouring Instructor and now holds the coveted position of Senior Colour Director. Caroline has developed a reputation as a Master Colourist with her finger on fashion's pulse and frequently travels across the world with Sassoon, working alongside the International Creative Team on a wide range of seminars and shows.

COLOUR DIRECTOR

CARLA SALCEDA VÁZQUEZ

Carla began her career with Sassoon as a Varderer before transferring to Sassoon Academy, London as a Colouring Instructor where she quickly became an integral member of the education team and a favourite with the Spanish students!

Carla has a true passion for teaching and is inspired by her students every day. She loves meeting students from all around with the world with their different backgrounds and cultures and believes she learns as much from them as they do from her.

Carla now holds the coveted position of Colour Director and is a member of the International Shows Teams.

ASSISTANT CREATIVE DIRECTOR

JAMES GREAVES

A genius with a pair of scissors, James has always been excited about the hair industry and knew very early on his career that Sassoon was where he wanted to further his career.

James joined Sassoon Salon, Manchester as a Varderer and has never looked back. His natural flair and talent for teaching saw James transfer to the London Academy as a cutting instructor and he has now become an integral member of the Sassoon Academy team.

His warm and professional approach has made him an extremely popular instructor with his students. James is inspired daily by their passion for learning and is hugely rewarded to see them develop and progress, leaving with new skills and confident.

During his career, James’s passion and dedication has seen him travel internationally, including New Delhi and Mumbai, India where he taught the ABC and Salon Creative courses.

CUTTING INSTRUCTOR

KITTY LATHAM

Originally from Leeds, Kitty's dream came true when she joined Sassoon as an Apprentice. She wanted to learn so much more and become stronger in her craft. She could not think of being anywhere better to help her achieve this goal. Kitty then trained as a Junior Stylist with Sassoon trained Directors and she knew from that moment, that Sassoon was where she wanted to be.

With a thirst to learn more, Kitty moved to London where she completed the Comprehensive course at Sassoon Academy. A few months after completing the course, she was offered a Varderer position at the Kings Road salon where she stayed for four years before moving to the Academy to teach in 2016.

Kitty is now a key member of the Sassoon Academy team and is truly inspired to see her students grow in skill and confidence every day.

ASSISTANT CREATIVE DIRECTOR

ZSOLT NAGY

Zsolt’s journey with Sassoon started at the Cardiff Salon where he worked as a Stylist after completing his training and rapidly built a very loyal and extensive clientele.

Zsolt then decided to focus his attention on education and transferred to the London Academy as an Instructor. Zolt is now a key team member of the London Academy and enjoys imparting and sharing his knowledge across a wide range of cutting courses. His passion for hairdressing coupled with his vivacious personality explains why he is such a popular teacher at the London Academy.

Zsolt is inspired daily by his peers and seeks satisfaction in seeing all his students learn, grow and succeed.

COLOUR DIRECTOR

PINK GRUBB

Pink’s love for Sassoon began in 2000 during a work experience placement at the Knightsbridge Academy, after which he began working at the South Molton Street salon where he completed his training. Pink now works as a Colour Director at the London Academy where he relishes the opportunity to pass on his knowledge and experience to students of all levels, a position he thrives in and which saw him awarded ‘Teacher of the Year’ at the 2012 Sassoon Awards.

During his career, Pink has had the opportunity to work on a number of Sassoon Academy Collections and has travelled internationally to industry seminars, most recently to Belarus for Wella Studios with UK Colour Director, Edward Darley.

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