Sassoon Online

Our UK Assistant Academy Creative Director, Danielle leads the Academy Team teaching students of all levels.

Her journey with Sassoon began at the Covent Garden Salon in 1988 where she worked as an assistant. Once fully qualified, she transferred to the Manchester Salon, building a clientele of 90’s popstars and TV celebrities.

After directing the Manchester School, Danielle returned to London in 1993 as an instructor at the London Academy. Since then, Danielles captivating personality has encouraged a loyal international following as well as contributing significantly to the Academy Collections.

Danielle was appointed UK Assistant Academy Creative Director in March 2017.

A genius with a pair of scissors, James has always been excited about the hair industry and knew very early on his career that Sassoon was where he wanted to further his career.

James joined Sassoon Salon, Manchester as a Varderer and has never looked back. His natural flair and talent for teaching saw James transfer to the London Academy as a cutting instructor and he has now become an integral member of the Sassoon Academy team.

His warm and professional approach has made him an extremely popular instructor with his students. James is inspired daily by their passion for learning and is hugely rewarded to see them develop and progress, leaving with new skills and confident.

During his career, James’s passion and dedication has seen him travel internationally, including New Delhi and Mumbai, India where he taught the ABC and Salon Creative courses.